Mastering The Media Mix for beginers

A crucial first step businesses and brands must take for advertising and marketing success is to have a great Media Mix. Your Media Mix is a combination of Owned, Earned & Paid strategies that put your business and brand in front of customers and clients.

In this article, we're going to take a look at each Media Mix Tactic and end the conversation with an Easy Exercise that will help you define & understand the Media Mix for your business and brand. 
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Owned Media: Operational and organic platforms such as your website and social media pages where you promote content for free. Owned media are things like your social media pages, email list and website. 

Earned Media: Occurs when people give out refferals & create UGC (User Generated Content) for your business and brand  at no cost to you. people sharing your social media post, doing an online product review, telling a friend to visit your business are forms of Earned Media. 

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Paid Media: Includes all ads that you pay a fee to reach. Print, digital, TV advertising and sponsorships. With this tactic you are paying a person or platform money to reach and specific group of people. It's also the best way to reach lots of people with a campaign.  
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When developing your Media Mix, you should: 

1. Identifying the current mix you have and
2. Improve the Media Mix for your business and brand​

Now that you have the full scoop on how a Media Mix works, evaluate your Owned, Earned and Paid strategies to see how you can optimize it for improvement. 

If this article was helpful to you, please add a thank you in the comments section.