A crucial first step businesses and brands must take for advertising and marketing success is to have a great Media Mix. Your Media Mix is a combination of Owned, Earned & Paid strategies that put your business and brand in front of customers and clients.
In this article, we're going to take a look at each Media Mix Tactic and end the conversation with an Easy Exercise that will help you define & understand the Media Mix for your business and brand.
Paid Media: Includes all ads that you pay a fee to reach. Print, digital, TV advertising and sponsorships. With this tactic you are paying a person or platform money to reach and specific group of people. It's also the best way to reach lots of people with a campaign.
When developing your Media Mix, you should:
Now that you have the full scoop on how a Media Mix works, evaluate your Owned, Earned and Paid strategies to see how you can optimize it for improvement.
If this article was helpful to you, please add a thank you in the comments section.