But even with significant popularity amongst its peers, TikTok has faced government scrutiny regarding user data privacy and security due to its Chinese ownership. Some countries have raised concerns about the potential misuse of personal data. Data Drama The U.S. government has raised concerns about TikTok due to its Chinese ownership and potential national security risks. President Biden signed a law that would ban Chinese-owned TikTok unless it is sold within a year, posing a serious threat to the video-streaming app. More than 30 states, as well as the federal government, have banned TikTok on government-issued devices, and many colleges have blocked it from campus Wi-Fi networks. TikTok’s parent company, ByteDance, has since been under scrutiny in the U.S. over concerns that TikTok's data could be accessed by the Chinese government. This concern led former President Donald Trump to advocate for banning the platform in the US. Under this legislation Bytedance would be forced to sell TikTok to an American company for the social media platform to remain operating in the United States. Lawmakers and the White House have expressed worries that TikTok's Chinese ownership could pose a national security risk by potentially allowing Beijing to access Americans' data or run disinformation campaigns. This move signifies the U.S. government's mounting concerns about the potential misuse of personal data and the overall impact of a Chinese-owned platform in the country. Algorithm Accusations Furthermore, accusations about TikTok's algorithm have been the subject of scrutiny and concern. A BBC report highlighted the significance of TikTok's algorithm in shaping user experiences, with former employees attributing real-life frenzies and riot incidents to the platform's algorithm-driven content recommendations. Similarly, NPR detailed how the recommendations coming from TikTok's powerful algorithm can influence and catalyze certain cultural and social phenomena, reflecting the potential impact of the algorithm on societal dynamics. With its unfavorable luck, TikTok may have danced their way out of the United States. The next year will be critical for the progress of the TikTok fight across the country and creators whose livelihood depend on its partnerships with the platform will be waiting and hoping for a favorable outcome. D. Marie Smith is a source for tech learning, reviews and online services. Subscribe to growing tribe to be notified of our new content. Plus sign up for our newsletter to get exclusive details on products, service and more! In the fast paced world of social media, understanding how algorithms work can improve your business or brand. These algorithms are not just not random, they are designed to prioritize content that creates better experience for users. The three factors that act as Algorithm Activators are Engagement, Relevance, and Timeliness. Let's break them:
Relevance: The Key to Discoverability and Connecting with the Right Audience Social media platforms algorithms are becoming smarter to an extent of understanding what users want to see. Hashtags and Keywords are some of the things that help the platform decide which users might find your post interesting. Tip: Don't just use popular hashtags; leverage ones that are highly relevant to your content and audience. This increases the chances of your posts being discovered by the right people. Timeliness: The Race Against the Clock In the world of social media, timing is everything. Algorithms prioritize newer posts to keep feeds fresh and engaging. Tip: Find out when your audience is most active and schedule your posts accordingly. Consistency is key; sporadic posting can make you lose your spot at the top of your audience's feed. By mastering these factors - Engagement, Relevance, and Timeliness—you are not just creating content, you are creating a strategy for success. When you understand what the algorithm values, you can optimize your posts to work smarter, not harder. ➕If you want more details on how to leverage Technology for your Business, click this link HERE to get a copy of my Biz Tech Toolkit.
|
D. Marie SmithBusiness Technology and Social Media Consultant Categories
All
|
RSS Feed