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AN OVERVIEW OF SOCIAL MEDIA ALGORITHMS FOR BUSINESS AND BRAND SUCCESS

9/19/2023

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Social media algorithms can seem like a mystery, but they're crucial for your business's online success. Algorithms determine who sees your content and when. In this article, we'll break down the key aspects of social media algorithms and conclude with a Quick Quiz to test your understanding.
The Basics: What Are Social Media Algorithms?
Social media algorithms are sets of rules that decide which posts appear on a user's feed. They consider factors like engagement, relevance, and timeliness. Understanding these can give your business a significant edge on platforms like TikTok, Meta, and LinkedIn.
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Algorithm Activators: Engagement, Relevance, Timeliness
  • Engagement: Posts that receive more likes, comments, and shares are more likely to appear on your audience's feed. So, engage your audience with compelling content.
  • Relevance: Algorithms consider how relevant your content is to the user. Use hashtags and keywords wisely to make your posts more discoverable.
  • Timeliness: Newer posts are prioritized. Consistent posting can help keep your content at the top of your audience's feed.
Quick Quiz: Test Your Understanding
  1. What are the three key factors that social media algorithms consider?
  2. How can you make your posts more engaging?
  3. What is the importance of using relevant hashtags
Conclusion
Now that you're familiar with how social media algorithms work, it's time to optimize your strategy. Evaluate your current practices and see where you can improve.

If this article was helpful to you, please let us know in the comments section below.
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How To Sell Products On Social Media With Shoppable Ads

8/24/2023

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Here are the facts fam: +80% of Social Media Users leverage the apps to make purchase decisions meaning millions of people are willing and waiting to drop dollars on products, services, and content. Now more than ever, businesses and brands have the power to position themselves for profit. Shoppable Ads will help you get there. I’m giving you game on how to leverage Shoppable Ads as a strategy for sales. ​
How Shoppable Ads work
Shoppable Ads automatically add products from a brand’s website to organic posts and paid ads. They live on media platforms and give users a way to buy products on sites like Meta, TikTok, Snapchat, and Pinterest. This makes the path to purchase seamless for customers.
How Shoppable Ads sync to websites
When we look at eCommerce website builders that support Shoppable Ads, the top website builders are: 
  • Ecwid (quality paid plans starting at $19)
  • SquareUp (quality paid plans starting at $29)
  • Squarespace (quality paid plans starting at $16)
  • Wix (quality paid plans starting at $26 )
  • Shopify (quality paid plans starting at $39 )
The number of products on your website and the features you require will determine the best platform to use.
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I’ll keep it 💯 with you: Setting up Shoppable Ads, the right way, is a technical process but the reward is worth the setup. If you’re looking for someone to help connect your website to Shoppable Ads, send us a message and we’ll follow up with the next steps to get started.
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