You want to know the secret to maximizing sales as a product and service based business who does sales online? Make it easy for customers and clients to buy, book a service or take a strategic action using a Shoppable Ad Strategy. Business owners and operators, like yourself, can create a serious solution that simplifies the shopping & service journey of customers, clients and communities across industries which helps you achieve objectives & goals.
Technology tools in the Shoppable Ads space are many with the most prominent being Facebook + Instagram (aka Meta) which is accessible to businesses of all sizes. It and other biz tech tools are changing the way buyers make purchases. Businesses and nonprofits who embrace Shoppable Ads will prosper.
When you integrate shoppable ads you lead buyers through the journey. Shortening the consumer experience and making it as easy as possible for them to purchase within moments of discovery. Many of the attention-grabbing ads are images or videos that blend in and look just like posts and stories. The key difference is when someone clicks on the ad, they are directed to an Instant Storefront where they can see product details and view other products and services that are available for immediate purchases.
Setting up and sharing Shoppable Ads for your Facebook & Instagram accounts is simple.
As a business owner or operator you can develop and design the website of your dream with confidence by choosing and using the right Technology Tools. The best DIY Website Builders have super simple drag and drop features that make developing and designing a website easy to do. Let's dig deeper as I share my top DIY Website Builders and how they can work for you.
Square (now known as Block) is a website building tool that can grow your business with its mix of e Commerce and Business Operation features. Square's back end technology can support many business types and work especially well for:
What I love most about Square is its ability to connect important apps to your website. This can help you sell products and schedule appointments directly on channels like Facebook and Instagram with Shoppable Ads and posts, provide accurate accounting and bookkeeping, track food orders, employee hours and so much more. It’s the perfect tool for businesses of all sizes.
Weebly's website builder is perfect for individuals on a budget and an effective DIY website product for:
Snapchat, a Millennial and Gen Z focused platform highlighted 5 Ways Trends can help marketers in an impactful way:
You can read the full announcement for Trends on the Snapchat Blog HERE. Maven's let us know if you've checked out the tool HERE and give us your thoughts in the comments. I've definitely got some playing around to do. Later Maven's -Dee
Ecwid can fully integrate products and services into Instagram Shopper and Facebook Catalog system which makes the purchase process easy for your customers and clients.
How to Integrate
The first step to integrate Instagram Shopper and Facebook Catalog features on your social media pages is to purchase Ecwid's Venture Plan for $15 a month.
What You'll Get
Ecwid's Venture Plan boasts a ton of additional features outside of Instagram Shopper and Facebook Catalog including:
If you want to purchase Ecwid as an eCommerce tool for your business, click here to purchase. Next week, I'm gonna walk you through the process of how to integrate Instagram Shopper and Facebook Catalog on to your Ecwid eCommerce website.
eCommerce businesses have their pick of the litter when it comes to selecting an eCommerce platform to promote your products or service on, however, Ecwid allows you to easily integrate them into Instagram and create shopping post , giving users access to purchase with one click.
Have you leverage Instagram Shopping to build your online business? If so drop a comment below and give us the tea on your experience with the tool!