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In the ever-changing landscape of social media, understanding the algorithm is like holding the keys to the kingdom. These algorithms are not just arbitrary ques; they are designed to enhance user experience and knowledge. The three pillars that act as Algorithm Activators are Engagement, Relevance, and Timeliness. Let's dive deeper and define each:
Relevance: The Key to Discoverability Algorithms are getting smarter, and they can gauge the relevance of your content to a specific user. This is where hashtags, keywords, and topics come into play. Tip: Don't just use popular hashtags; leverage ones that are highly relevant to your content and audience. This increases the chances of your posts being discovered by the right people. Timeliness: The Race Against the Clock In the world of social media, timing is everything. Algorithms prioritize newer posts to keep feeds fresh and engaging. Tip: Find out when your audience is most active and schedule your posts accordingly. Consistency is key; sporadic posting can make you lose your spot at the top of your audience's feed. By mastering these Algorithm Activators--Engagement, Relevance, and Timeliness—you're not just playing the game; you're strategizing to win it. Each pillar is crucial in its own right, and together they form the backbone of a successful social media strategy. If you want more details on how to leverage Technology for your Business, click this link HERE to get a copy of my Biz Tech Toolkit.
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Social media algorithms can seem like a mystery, but they're crucial for your business's online success. Algorithms determine who sees your content and when. In this article, we'll break down the key aspects of social media algorithms and conclude with a Quick Quiz to test your understanding. The Basics: What Are Social Media Algorithms? Social media algorithms are sets of rules that decide which posts appear on a user's feed. They consider factors like engagement, relevance, and timeliness. Understanding these can give your business a significant edge on platforms like TikTok, Meta, and LinkedIn.
Quick Quiz: Test Your Understanding
Conclusion
Now that you're familiar with how social media algorithms work, it's time to optimize your strategy. Evaluate your current practices and see where you can improve. If this article was helpful to you, please let us know in the comments section below. The Business Angle of TikTok: ROI You Can’t Ignore Ever thought of TikTok as your global marketing haven? With over 2 billion downloads, the TikTok provides a pool of engagement too vast to ignore. Plus, TikTok’s international user base offers an eclectic blend of demographics. In short, TikTok could be your 24/7 global advertising powerhouse. TikTok isn’t just another social media platform; it’s the cornerstone of a global knowledge-sharing revolution that is fueled by a large collection of global citizens. Creators and common folks around the world are capturing audiences in mere seconds with compelling, narrative-driven videos. Here’s how they’re doing it:
As we move towards 2024, TikTok is set to expand its influence even further. Beyond viral dances and catchy challenges, TikTok is a major player in the business and branding stage. Seizing Opportunities & Navigating Challenges in TikTok Hold up! While TikTok’s worldwide arena is filled with opportunities, there are pitfalls too. Challenges like Cultural Sensitivity and Algorithmic Bias can be potential roadblocks. Plus, every country has its own set of regulations. Be savvy, be smart, and play by the global rulebook to win the game. Strategies for TikTok: From Content to Cash Flow Dying to go all in on TikTok without taking a hit? Here are a few ways to do it:
Why these three? First off, Localized Targeting is your golden ticket to cultural relevancy. It’s not just about translating your content; it’s about resonating with the core sensibilities of each locality. When you adapt to local trends and customs, you’re not an outsider; you’re a neighbor, a friend—someone they’ll listen to and engage with. Secondly, the Partnership Power in TikTok Globalization is like having the Midas touch. Aligning your brand with international influencers and celebrities doesn’t just raise awareness; it catapults you into the stratosphere of credibility and trust. We’re talking instant exposure to millions, if not billions, of attentive eyes, ears, and wallets. And let’s not sleep on E-Commerce on TikTok. People love convenience, and when you bring the storefront to where they’re already hanging out, you’re easing their journey from ‘just browsing’ to ‘shut up and take my money. Integrating e-commerce streamlines the buying process, making it almost too easy for global audiences to part with their cash for your goods or services. So, in a nutshell, if you’re not leveraging these strategies, you’re not just missing the boat; you’re practically sinking your own Ship! Get In On TikTok Globalization
Enough talking, time for some action! If this deep dive into TikTok has you all fired up, don’t just sit there – jump in! Whether you’re a business owner or an entrepreneurial go-getter, the global stage is set for you. Don’t miss out on tapping into this international phenomenon. Download The Biz Tech Toolkit HERE for a 3-step process to start your digital dynasty. In today's marketing landscape, businesses of all sizes and industries leverage the power of short-form video, on social media, to capture the attention of current and untapped customers. We define short-form video as vertical videos 60 seconds or less in length. In this article, we will explore how short-form videos on TikTok, Meta, and YouTube can help businesses and brands increase their Reach, Relevance, and Revenue.
These platforms offer you enhanced video creation tools and algorithm-driven content delivery system which helps you reach people on social media at scale. There are also tools like filters, music options, hashtags, location tags, effects, and other editing tools that help marketers groom their content for consumer engagement. TikTok, Mets Reels, YouTube Shorts, and Meta Stories are all powerful tools that can help you promote your products or services to a broad audience.
Short-form video content has become increasingly popular due to its ease of consumption and engaging nature. With each of these placements businesses and brands can create compelling content that captures viewers' attention within seconds and drives conversions on specific calls to action using integrated tools available on the platforms.
Here are the facts fam: +80% of Social Media Users leverage the apps to make purchase decisions meaning millions of people are willing and waiting to drop dollars on products, services, and content. Now more than ever, businesses and brands have the power to position themselves for profit. Shoppable Ads will help you get there. I’m giving you game on how to leverage Shoppable Ads as a strategy for sales. How Shoppable Ads work Shoppable Ads automatically add products from a brand’s website to organic posts and paid ads. They live on media platforms and give users a way to buy products on sites like Meta, TikTok, Snapchat, and Pinterest. This makes the path to purchase seamless for customers.
I’ll keep it 💯 with you: Setting up Shoppable Ads, the right way, is a technical process but the reward is worth the setup. If you’re looking for someone to help connect your website to Shoppable Ads, send us a message and we’ll follow up with the next steps to get started.
Cloud software is a needed tech tool for businesses and brands because they help manage the company's operations, automate processes, and equip you with professional tools that serve customers and employees. One of the most diverse Cloud Software solutions for small businesses and large enterprises is Zoho and its features rival the likes of Google Workspace and Microsoft 365. Zoho has also been used by large organizations like Delta Airlines, Amazon, and Loreal. Keep reading to get the game on 11 ways Zoho can work for you and your team:
Collaboration
At the current moment, I am testing Thrive, Zoho’s affliliate and loyalty program tech tool (see HERE). Have you ever considered or tried a Zoho product? How does it compare to other platforms in the marketplace? Let us know in the comments. A crucial first step businesses and brands must take for advertising and marketing success is to have a great Media Mix. Your Media Mix is a combination of Owned, Earned & Paid strategies that put your business and brand in front of customers and clients. In this article, we're going to take a look at each Media Mix Tactic and end the conversation with an Easy Exercise that will help you define & understand the Media Mix for your business and brand.
Paid Media: Includes all ads that you pay a fee to reach. Print, digital, TV advertising and sponsorships. With this tactic you are paying a person or platform money to reach and specific group of people. It's also the best way to reach lots of people with a campaign.
When developing your Media Mix, you should:
Now that you have the full scoop on how a Media Mix works, evaluate your Owned, Earned and Paid strategies to see how you can optimize it for improvement. If this article was helpful to you, please add a thank you in the comments section.  You want to know the secret to maximizing sales as a product and service based business who does sales online? Make it easy for customers and clients to buy, book a service or take a strategic action using a Shoppable Ad Strategy. Business owners and operators, like yourself, can create a serious solution that simplifies the shopping & service journey of customers, clients and communities across industries which helps you achieve objectives & goals.
Technology tools in the Shoppable Ads space are many with the most prominent being Facebook + Instagram (aka Meta) which is accessible to businesses of all sizes. It and other biz tech tools are changing the way buyers make purchases. Businesses and nonprofits who embrace Shoppable Ads will prosper. When you integrate shoppable ads you lead buyers through the journey. Shortening the consumer experience and making it as easy as possible for them to purchase within moments of discovery. Many of the attention-grabbing ads are images or videos that blend in and look just like posts and stories. The key difference is when someone clicks on the ad, they are directed to an Instant Storefront where they can see product details and view other products and services that are available for immediate purchases. Setting up and sharing Shoppable Ads for your Facebook & Instagram accounts is simple.
As a business owner or operator you can develop and design the website of your dream with confidence by choosing and using the right Technology Tools. The best DIY Website Builders have super simple drag and drop features that make developing and designing a website easy to do. Let's dig deeper as I share my top DIY Website Builders and how they can work for you.
Square (now known as Block) is a website building tool that can grow your business with its mix of e Commerce and Business Operation features. Square's back end technology can support many business types and work especially well for:
What I love most about Square is its ability to connect important apps to your website. This can help you sell products and schedule appointments directly on channels like Facebook and Instagram with Shoppable Ads and posts, provide accurate accounting and bookkeeping, track food orders, employee hours and so much more. It’s the perfect tool for businesses of all sizes.
Weebly's website builder is perfect for individuals on a budget and an effective DIY website product for:
Snapchat, a Millennial and Gen Z focused platform highlighted 5 Ways Trends can help marketers in an impactful way:
You can read the full announcement for Trends on the Snapchat Blog HERE. Maven's let us know if you've checked out the tool HERE and give us your thoughts in the comments. I've definitely got some playing around to do. Later Maven's -Dee |
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