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Sell Online with Shoppable Ads

2/6/2022

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You want to know the secret to maximizing sales as a product and service based business who does sales online? Make it easy for customers and clients to buy, book a service or take a strategic action using a Shoppable Ad Strategy.  Business owners and operators, like yourself, can create a serious solution that simplifies the shopping & service journey of customers, clients and communities across industries which helps you achieve objectives & goals.  

Technology tools in the Shoppable Ads space are many with the most prominent being Facebook + Instagram (aka Meta) which is accessible to businesses of all sizes. It and other biz tech tools are changing the way buyers make purchases. Businesses and nonprofits who embrace Shoppable Ads will prosper. 

When you integrate shoppable ads you lead buyers through the journey. Shortening the consumer experience and making it as easy as possible for them to purchase within moments of discovery. Many of the attention-grabbing ads are images or videos that blend in and look just like posts and stories. The key difference is when someone clicks on the ad, they are directed to an Instant Storefront where they can see product details and view other products and services that are available for immediate purchases.

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Setting up and sharing Shoppable Ads for your Facebook & Instagram accounts is simple.  
  1. Integrate your website's inventory on Instagram
  2. Create content for Facebook or Instagram to post
  3. Add Shoppable tags to your post.  


Website Builders like Square, Shopify, Wix, Ecwid, Squarespace & a slew of others have FB & IG Shoppable Ads so you can start building your Strategy today!


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Helpful Hacks to Build Your Own Website DIY Style

12/6/2021

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#TBH, I’ve built my fair share of personal and professional websites using many website builders and have a grasp on tech tools that lead the DIY Website category. If you’re a business owner or operator who wants to create a websites with no experience, your going to want to keep reading cause I’m going to: 
  1. Explain why you should and how to DIY a website effectively
  2. Educate you on my top Website Builders for people who have little to no website design or development experience​
 DIY websites reclaim your money and time with an added bonus of helping you better understand the online world. ​​​​
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As a business owner or operator you can develop and design the website of your dream with confidence by choosing and using the right Technology Tools. The best DIY Website Builders have super simple drag and drop features that make developing and designing a website easy to do. Let's dig deeper as I share my top DIY Website Builders and how they can work for you.
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Square (now known as Block) is a website building tool that can grow your business with its mix of e Commerce and Business Operation features. Square's back end technology can support many business types and work especially well for:
  1. Online and Offline Retailers like fashion brands, digital product developers, home and accessories companies
  2. Restaurants who want to take advantage of online ordering or instore technology tools
  3. Consultants who work with clients remotely and need customers and clients to book free and paid appointments online
  4. Beauty,  Grooming and Wellness Business who makes money via appointments and want to sell physical products as an addon. 
​What I love most about Square is its ability to connect important apps to your website. This can help you sell products and schedule appointments directly on channels like Facebook and Instagram with Shoppable Ads and posts, provide accurate accounting and bookkeeping, track food orders, employee hours and so much more. It’s the perfect tool for businesses of all sizes. 

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Weebly's website builder is perfect for individuals on a budget and an effective DIY website product for:
  1. Nonprofits and Service Providers who want to showcase their mission and market products and services
  2. Churches that leverage multiple media channels to amplify their message 
Weebly simplifies creating a website and auto optimizes for a mobile web experience. Additionally, its blogging feature is easy and accessible to use. Weebly is the official website builder for this site. 
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Snapchat Releases Trends: A Databaes To Research Top Topics On the App

8/17/2021

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Guess what Mavens?!?! Snapchat announced the launch of Trends, an online tool to help businesses and brands better understand consumer's organic activity and sentiments on the platform.  With a consumer base of nearly 300 million people, Snapchat boasts that Trends "offers a brand new source of insight into the Snapchat Generation and an opportunity to learn more about the Snapchat community and the topics they care about."  See more details below.  
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Snapchat, a Millennial and Gen Z focused platform highlighted 5 Ways Trends can help marketers in an impactful way: 
  1. Product market research: Look at keywords based on your business' or organization's industry, product features or benefits and niche. 
  2. Creative messaging and copywriting: Incorporate trending and consumer relevant copy and graphics  into your branded assets.  
  3. Building user profiles and personas: Search trends to help understand how and when to reach customers. 
  4.  Researching key moments: Prepare for seasonal pushes like holidays, back-to-school, cultural events and so much more. 
  5. Competitive Research: See how industry and competitor  terms match up in a head to head preview of user engagement. 
 
You can read the full announcement for Trends on the Snapchat Blog HERE.   Maven's let us know if you've checked out the tool HERE and give us your thoughts in the comments.  I've definitely got some playing around to do.  Later Maven's -Dee
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Ecwid eCommerce Integration with Facebook and Instagram

1/29/2020

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​Last week I spilled  tea on how Instagramers are flooding to the platform in search of products and services they can purchase (here) from businesses. I also discussed how eCommerce platforms like Ecwid, can streamline that process with Instagram Shopper feature.   In this post, I am going to take a deeper dive into why Ecwid is perfect eCommerce tool for your business.  
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Ecwid to Facebook & Instagram Workflow

Why Ecwid
Ecwid can fully integrate products and services into Instagram Shopper and Facebook Catalog system which makes the purchase process easy for your customers and clients. 

​How to Integrate
The first step to integrate Instagram Shopper and Facebook Catalog features on your social media pages is to purchase
Ecwid's Venture Plan for $15 a month. 

What You'll Get
Ecwid's Venture Plan boasts a ton of additional features outside of Instagram Shopper and Facebook Catalog including: 
  • The ability to add up to 100 products to your store
  • Option to sell digital goods
  • In-store and Mobile selling (manage inventory from anywhere)
  • Discount codes for customers
And so much more. 

If you want to purchase Ecwid as an eCommerce tool for your business, click here to purchase. Next week, I'm gonna walk you through the process of how to  integrate Instagram Shopper and Facebook Catalog on to your  Ecwid eCommerce website. 
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selling Your Products and Services On Instagram

1/20/2020

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 I got some hot tea on the future eCommerce and how it can impact your Instagram strategy. 

Word on the street is +80% of Instagramers use the app to help make purchase decisions. There are more than  80MM people, on “Tha Gram”, who would drop dollars on your product or service which means you have the power to position your business for profit in 2020 and beyond with the right tools like this.  

Instagram Shopping is a tool that allows businesses to tag their products on posts which gives users instant access to buy the product directly from the post making the path to purchase seamless.  ​
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eCommerce businesses have their pick of the litter when it comes to selecting an eCommerce platform to promote your products or service on, however, Ecwid allows you to easily integrate them into Instagram and create shopping post , giving users access to purchase with one click. 

Have you leverage Instagram Shopping to build your online business?  If so drop a comment below and give us the tea on your experience with the tool! 

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