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How To Sell Products On Social Media With Shoppable Ads

8/24/2023

 
Here are the facts fam: +80% of Social Media Users leverage the apps to make purchase decisions meaning millions of people are willing and waiting to drop dollars on products, services, and content. Now more than ever, businesses and brands have the power to position themselves for profit. Shoppable Ads will help you get there. I’m giving you game on how to leverage Shoppable Ads as a strategy for sales. ​
How Shoppable Ads work
Shoppable Ads automatically add products from a brand’s website to organic posts and paid ads. They live on media platforms and give users a way to buy products on sites like Meta, TikTok, Snapchat, and Pinterest. This makes the path to purchase seamless for customers.
How Shoppable Ads sync to websites
When we look at eCommerce website builders that support Shoppable Ads, the top website builders are: 
  • Ecwid (quality paid plans starting at $19)
  • SquareUp (quality paid plans starting at $29)
  • Squarespace (quality paid plans starting at $16)
  • Wix (quality paid plans starting at $26 )
  • Shopify (quality paid plans starting at $39 )
The number of products on your website and the features you require will determine the best platform to use.
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I’ll keep it 💯 with you: Setting up Shoppable Ads, the right way, is a technical process but the reward is worth the setup. If you’re looking for someone to help connect your website to Shoppable Ads, send us a message and we’ll follow up with the next steps to get started.

Sell Online with Shoppable Ads

2/6/2022

 
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You want to know the secret to maximizing sales as a product and service based business who does sales online? Make it easy for customers and clients to buy, book a service or take a strategic action using a Shoppable Ad Strategy.  Business owners and operators, like yourself, can create a serious solution that simplifies the shopping & service journey of customers, clients and communities across industries which helps you achieve objectives & goals.  

Technology tools in the Shoppable Ads space are many with the most prominent being Facebook + Instagram (aka Meta) which is accessible to businesses of all sizes. It and other biz tech tools are changing the way buyers make purchases. Businesses and nonprofits who embrace Shoppable Ads will prosper. 

When you integrate shoppable ads you lead buyers through the journey. Shortening the consumer experience and making it as easy as possible for them to purchase within moments of discovery. Many of the attention-grabbing ads are images or videos that blend in and look just like posts and stories. The key difference is when someone clicks on the ad, they are directed to an Instant Storefront where they can see product details and view other products and services that are available for immediate purchases.

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Setting up and sharing Shoppable Ads for your Facebook & Instagram accounts is simple.  
  1. Integrate your website's inventory on Instagram
  2. Create content for Facebook or Instagram to post
  3. Add Shoppable tags to your post.  



Website Builders like Square, Shopify, Wix, Ecwid, Squarespace & a slew of others have FB & IG Shoppable Ads so you can start building your Strategy today!


Ecwid eCommerce Integration with Facebook and Instagram

1/29/2020

 
​Last week I spilled  tea on how Instagramers are flooding to the platform in search of products and services they can purchase (here) from businesses. I also discussed how eCommerce platforms like Ecwid, can streamline that process with Instagram Shopper feature.   In this post, I am going to take a deeper dive into why Ecwid is perfect eCommerce tool for your business.  
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Ecwid to Facebook & Instagram Workflow

Why Ecwid
Ecwid can fully integrate products and services into Instagram Shopper and Facebook Catalog system which makes the purchase process easy for your customers and clients. 

​How to Integrate
The first step to integrate Instagram Shopper and Facebook Catalog features on your social media pages is to purchase
Ecwid's Venture Plan for $15 a month. 

What You'll Get
Ecwid's Venture Plan boasts a ton of additional features outside of Instagram Shopper and Facebook Catalog including: 
  • The ability to add up to 100 products to your store
  • Option to sell digital goods
  • In-store and Mobile selling (manage inventory from anywhere)
  • Discount codes for customers
And so much more. 

If you want to purchase Ecwid as an eCommerce tool for your business, click here to purchase. Next week, I'm gonna walk you through the process of how to  integrate Instagram Shopper and Facebook Catalog on to your  Ecwid eCommerce website. 

selling Your Products and Services On Instagram

1/20/2020

 
 I got some hot tea on the future eCommerce and how it can impact your Instagram strategy. 

Word on the street is +80% of Instagramers use the app to help make purchase decisions. There are more than  80MM people, on “Tha Gram”, who would drop dollars on your product or service which means you have the power to position your business for profit in 2020 and beyond with the right tools like this.  

Instagram Shopping is a tool that allows businesses to tag their products on posts which gives users instant access to buy the product directly from the post making the path to purchase seamless.  ​
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eCommerce businesses have their pick of the litter when it comes to selecting an eCommerce platform to promote your products or service on, however, Ecwid allows you to easily integrate them into Instagram and create shopping post , giving users access to purchase with one click. 

Have you leverage Instagram Shopping to build your online business?  If so drop a comment below and give us the tea on your experience with the tool! 

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    D. Marie Smith

    Business Technology and Social Media Consultant

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