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Three Technology Tools Every eCommerce Website Needs

5/11/2024

 
Business and brand owners need to leverage every possible advantage to stay competitive. An effective eCommerce website is not just a digital business card but a robust platform that can drive sales, improve customer engagement, and streamline operations. Among the plethora of tools available, three stand out as essential for any small business website: Shoppable Social Ads, Website Widgets, and Popular Payment Processors. Here’s a quick look at why incorporating these tools can be a game-changer for your small businesses and brand. Let’s dive into it Business Boo!

1. Shoppable Social Ads​

Shoppable Social Ads are transforming the way businesses approach social media marketing by directly linking advertising to sales. These innovative ads allow customers to make purchases without leaving the social media platform, such as:
  • Instagram
  • Facebook
  • Pinterest
  • TikTok ​
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Integrating Shoppable Social Ads into your digital strategy is crucial for any small business looking to capitalize on their social media presence.
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For you, this means not only attracting followers on social media but turning that following into a tangible revenue stream. The direct nature of Shoppable Social Ads provides a clear path from product discovery to purchase, which is particularly effective in a landscape where consumers value convenience and immediacy. This tool leverages the visual appeal of products with the impulse-buying behavior typical of social media browsing, making it a powerful asset for businesses aiming to boost their online sales.
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​2. Website Widgets

Website Widgets are small software components that perform specific functions to extend the capabilities of your website. They can be integrated to pull data from other services or to add new features without the need for extensive backend development. You can showcase prompts that feature the last time someone made a purchase on your site or automate a contact form to send a coupon code to new email subscribers and so much more. 

Website Widgets not only enhance the customer experience but also automate and streamline various business processes, making operations more efficient. Elfsight is my favorite Website Widget builder. Check it out for yourself HERE. 
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Popular Payment Processors

In an era where cash transactions are becoming the exception rather than the norm, offering flexible, secure, and varied payment options is crucial. Integrating popular payment processors like:
  • PayPal
  • Afterpay
  • Stripe
These payment processors can provide your customers with the convenience and security they expect when shopping online.

By integrating these payment processors, small businesses can reduce checkout friction, accommodate customer preferences, and expand their market reach—all of which are critical components for scaling operations and boosting revenue.

Conclusion

The importance of an effective and dynamic website cannot be overstated. Integrating Shoppable Ads, Website Widgets, and Popular Payment Processors like PayPal, Afterpay, and Stripe are not merely enhancements but necessities that can define the success of your online presence. These tools not only help in optimizing your sales funnel and operations but also improve customer experience, which is central to building a loyal customer base and driving growth.

My advice to you is clear: Invest in these three technologies to not just keep up, but stay ahead. It’s an investment in your digital infrastructure that will pay dividends in terms of customer satisfaction, operational efficiency, and ultimately, your bottom line. Contact us at [email protected] if you want to learn the best way to incorporate these three tech tools.  Cheers, Business Boo!

How To Sell Products On Social Media With Shoppable Ads

8/24/2023

 
Here are the facts fam: +80% of Social Media Users leverage the apps to make purchase decisions meaning millions of people are willing and waiting to drop dollars on products, services, and content. Now more than ever, businesses and brands have the power to position themselves for profit. Shoppable Ads will help you get there. I’m giving you game on how to leverage Shoppable Ads as a strategy for sales. ​
How Shoppable Ads work
Shoppable Ads automatically add products from a brand’s website to organic posts and paid ads. They live on media platforms and give users a way to buy products on sites like Meta, TikTok, Snapchat, and Pinterest. This makes the path to purchase seamless for customers.
How Shoppable Ads sync to websites
When we look at eCommerce website builders that support Shoppable Ads, the top website builders are: 
  • Ecwid (quality paid plans starting at $19)
  • SquareUp (quality paid plans starting at $29)
  • Squarespace (quality paid plans starting at $16)
  • Wix (quality paid plans starting at $26 )
  • Shopify (quality paid plans starting at $39 )
The number of products on your website and the features you require will determine the best platform to use.
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I’ll keep it 💯 with you: Setting up Shoppable Ads, the right way, is a technical process but the reward is worth the setup. If you’re looking for someone to help connect your website to Shoppable Ads, send us a message and we’ll follow up with the next steps to get started.

Ecwid eCommerce Integration with Facebook and Instagram

1/29/2020

 
​Last week I spilled  tea on how Instagramers are flooding to the platform in search of products and services they can purchase (here) from businesses. I also discussed how eCommerce platforms like Ecwid, can streamline that process with Instagram Shopper feature.   In this post, I am going to take a deeper dive into why Ecwid is perfect eCommerce tool for your business.  
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Ecwid to Facebook & Instagram Workflow

Why Ecwid
Ecwid can fully integrate products and services into Instagram Shopper and Facebook Catalog system which makes the purchase process easy for your customers and clients. 

​How to Integrate
The first step to integrate Instagram Shopper and Facebook Catalog features on your social media pages is to purchase
Ecwid's Venture Plan for $15 a month. 

What You'll Get
Ecwid's Venture Plan boasts a ton of additional features outside of Instagram Shopper and Facebook Catalog including: 
  • The ability to add up to 100 products to your store
  • Option to sell digital goods
  • In-store and Mobile selling (manage inventory from anywhere)
  • Discount codes for customers
And so much more. 

If you want to purchase Ecwid as an eCommerce tool for your business, click here to purchase. Next week, I'm gonna walk you through the process of how to  integrate Instagram Shopper and Facebook Catalog on to your  Ecwid eCommerce website. 
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    D. Marie Smith

    Business Technology and Social Media Consultant

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