D. Marie Smith
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How To Sell Products On Social Media With Shoppable Ads

8/24/2023

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Here are the facts fam: +80% of Social Media Users leverage the apps to make purchase decisions meaning millions of people are willing and waiting to drop dollars on products, services, and content. Now more than ever, businesses and brands have the power to position themselves for profit. Shoppable Ads will help you get there. I’m giving you game on how to leverage Shoppable Ads as a strategy for sales. ​
How Shoppable Ads work
Shoppable Ads automatically add products from a brand’s website to organic posts and paid ads. They live on media platforms and give users a way to buy products on sites like Meta, TikTok, Snapchat, and Pinterest. This makes the path to purchase seamless for customers.
How Shoppable Ads sync to websites
When we look at eCommerce website builders that support Shoppable Ads, the top website builders are: 
  • Ecwid (quality paid plans starting at $19)
  • SquareUp (quality paid plans starting at $29)
  • Squarespace (quality paid plans starting at $16)
  • Wix (quality paid plans starting at $26 )
  • Shopify (quality paid plans starting at $39 )
The number of products on your website and the features you require will determine the best platform to use.
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I’ll keep it 💯 with you: Setting up Shoppable Ads, the right way, is a technical process but the reward is worth the setup. If you’re looking for someone to help connect your website to Shoppable Ads, send us a message and we’ll follow up with the next steps to get started.
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Ecwid eCommerce Integration with Facebook and Instagram

1/29/2020

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​Last week I spilled  tea on how Instagramers are flooding to the platform in search of products and services they can purchase (here) from businesses. I also discussed how eCommerce platforms like Ecwid, can streamline that process with Instagram Shopper feature.   In this post, I am going to take a deeper dive into why Ecwid is perfect eCommerce tool for your business.  
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Ecwid to Facebook & Instagram Workflow

Why Ecwid
Ecwid can fully integrate products and services into Instagram Shopper and Facebook Catalog system which makes the purchase process easy for your customers and clients. 

​How to Integrate
The first step to integrate Instagram Shopper and Facebook Catalog features on your social media pages is to purchase
Ecwid's Venture Plan for $15 a month. 

What You'll Get
Ecwid's Venture Plan boasts a ton of additional features outside of Instagram Shopper and Facebook Catalog including: 
  • The ability to add up to 100 products to your store
  • Option to sell digital goods
  • In-store and Mobile selling (manage inventory from anywhere)
  • Discount codes for customers
And so much more. 

If you want to purchase Ecwid as an eCommerce tool for your business, click here to purchase. Next week, I'm gonna walk you through the process of how to  integrate Instagram Shopper and Facebook Catalog on to your  Ecwid eCommerce website. 
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