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Algorithm Activators: Three Strategies for Social Media Success

9/26/2023

 
In the fast paced world of social media, understanding how algorithms work can improve your business or brand. These algorithms are not just not random, they are designed to prioritize content that creates better experience for users. The three factors that act as Algorithm Activators are Engagement, Relevance, and Timeliness. Let's break them:
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Engagement: The Lifeline of Your Content
Engagement is the currency of social media platforms. The more interactions your content gets - likes, comments, shares, or clicks - the more likely it is to be boosted by the algorithm. However its not about  jus quantity but quality interactions also matter even more.
Pro Tip: Create posts that encourage meaningful conversations. The more meaningful the engagement, the higher your content will rank.
Relevance: The Key to Discoverability and Connecting with the Right Audience
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Social media platforms algorithms are becoming smarter to an extent of understanding what users want to see. Hashtags and Keywords are some of the things that help the platform decide which users might find your post interesting.
Tip: Don't just use popular hashtags; leverage ones that are highly relevant to your content and audience. This increases the chances of your posts being discovered by the right people.
Timeliness: The Race Against the Clock
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In the world of social media, timing is everything. Algorithms prioritize newer posts to keep feeds fresh and engaging.
Tip: Find out when your audience is most active and schedule your posts accordingly. Consistency is key; sporadic posting can make you lose your spot at the top of your audience's feed.
By mastering these factors - Engagement, Relevance, and Timeliness—you are not just creating content, you are creating a strategy for success. When you understand what the algorithm values, you can optimize your posts to work smarter, not harder.
➕​If you want more details on how to leverage Technology for your Business, click this link HERE to get a copy of my Biz Tech Toolkit. ​

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    D. Marie Smith

    Business Technology and Social Media Consultant

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