Grow your business NOW with My Sophisticated Strategy Funnel

We’re in the age of entrepreneurship; a time where everyone can sell a product or service. Money making tools like affiliate links, physical + digital products and services allow anyone to start a business or brand. What many miss is two key marketing strategies:
         1. Brand Marketing 
         2. Performance Marketing 

My Sophisticated Strategy Funnel defines your four step approach to Brand Marketing and Performance Marketing.
Step 1: Perception (Brand Marketing):  Build Awareness and Recognition

• The Perception Process focuses on creating awareness and visibility for your brand. The Perception process involves strategies such as content marketing, social media engagement, influencer partnerships, and public relations to introduce your brand to a wider audience and generate recognition. Utilizing online trends, your unique brand voice, and engaging with your audience increases your brand’s awareness and engagement. When potential customers are aware of your brand and recognize it, they are more likely to consider your products or services when making purchasing decisions.

Step 2: People (Brand Marketing): Drive Engagement and Call To Action Clicks

• The People Process encourages specific actions from your audience, such as watching a video, engaging with online content, signing up for a newsletter or downloading a guide. You should craft content to create compelling calls to action (CTA) that prompt an immediate responses from potential customers and clients.

Step 3: Purchase (Performance Marketing): Convert Clickers into Clients & Customers

• The Purchase Process step aligns with performance marketing and emphasizes the goal of driving actual sales and measurable conversions. It involves creating a conversion process, utilizing targeted advertising, and implementing strategies to increase the likelihood of a prospect becoming a customer or client.

Step 4: Perpetuity (Performance Marketing): Revenue Generating Content for Current Customers & Clients

• The Perpetuity Process combines elements of both brand marketing and performance marketing to reach and generate revenue from existing customers and clients. It focuses on repurposing content that has driven conversions in various ways, such as reusing content for different channels or targeting it towards different audience segments that are similar to ones you have had success with. Additionally, it emphasizes re-engaging current customers to stimulate repeat purchases and maximize customer lifetime value.

Our Sophisticated Strategy Funnel provides a framework for strengthening your brand and generating sales. This strategic tool can effectively enhance brand-building for business owners.

Ready to learn more about building a strong brand that generates profit? Email us at [email protected] for questions about our Sophisticated Strategy System or other service inquiries.