Snapchat Releases Trends: A Databaes To Research Top Topics On the App

Guess what Mavens?!?! Snapchat announced the launch of Trends, an online tool to help businesses and brands better understand consumer's organic activity and sentiments on the platform.  With a consumer base of nearly 300 million people, Snapchat boasts that Trends "offers a brand new source of insight into the Snapchat Generation and an opportunity to learn more about the Snapchat community and the topics they care about."  See more details below.  
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Snapchat, a Millennial and Gen Z focused platform highlighted 5 Ways Trends can help marketers in an impactful way: 

1. Product market research: Look at keywords based on your business' or organization's industry, product features or benefits and niche. 
2. Creative messaging and copywriting: Incorporate trending and consumer relevant copy and graphics  into your branded assets.  
3. Building user profiles and personas: Search trends to help understand how and when to reach customers. 
4.  Researching key moments: Prepare for seasonal pushes like holidays, back-to-school, cultural events and so much more. 
5. Competitive Research: See how industry and competitor  terms match up in a head to head preview of user engagement. 

 
You can read the full announcement for Trends on the Snapchat Blog HERE.   Maven's let us know if you've checked out the tool HERE and give us your thoughts in the comments.  I've definitely got some playing around to do.  Later Maven's -Dee