Welcome to the Content Creation Cohort

**PLEASE READ**
Click The Plus Sign (+) on the right hand side of the daily module to expand information to complete your daily assignment

Day 1: Pick Platforms To create COntent For 

STEP 1
​Learn About Platforms and The Value They Bring To People

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STEP 2

1. Think about platforms your customers are on.
2. Select the top 3  platforms for you and your customer and enter information into Platform Principles form ( ok to take 10 to 20 minutes to reflect on proper platforms for your business or organization).  
3. Hit Submit button and You'll receive  a copy of you response to use later in the program. 

***YOu're Done With Day 1!***

 Day 2:  Planning platform promotion strategy for the month of July

STEP 1

Now that you've gone through the process of selecting your top media platforms, It's now time to develop your Primary and Secondary  Platform Strategy.  More on that below...

Your Primary platforms are the top 3 selections you made in Day 1's assignment and should be in your email  inbox.  Now we're going to use them to help you determine Secondary Platforms to market on.  Here is an example of my Platform Promotion Strategy.

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STEP 2:
The best way to develop your secondary platform strategy is to: 

1. Consider which ones work best for your brand from a functional standpoint (i.e. B2B brands and services providers have strong impact on Twitter and LinkedIn while beauty brands tend to excel on platforms like Snapchat). 
2. Determine which secondary platforms are best for you can re-purposing  based on ad specs and  platform best practice. See example of how a sing;e image and video  asset can be used across multiple platform. ​​

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STEP 3: 

Now it's time for you to select your Secondary Platforms.  Download or save a copy of the Google Spreadsheet linked below to complete your platform strategy.  Tomorrow and I share a live demo of Canva so you will be able to create assets for your Primary and Secondary Platforms.  Reach out to me with Qs on this section.   

Build Secondary Strategy

***YOu're Done With Day 2!***

Ask A Question Here anD I'll Get Back To YOu